--- title: "Brazil — AdTech & Commercial Privacy | Data Protection Monitor" canonical: https://dataprotection.gi/jurisdictions/brazil/adtech-and-commercial-privacy/ source_html: /jurisdictions/brazil/adtech-and-commercial-privacy/index.html description: "Brazil — AdTech & Commercial Privacy: adtech_and_commercial_privacy AdTech & Commercial Privacy 6 sub-modules 3 claims Amber ▾ # One concrete enforcement precedent (Meta AI-training suspension) exists, but most adtech" generated_at: 2026-10-25T04:46:50Z content_sha256: 7824ac1cb55e4c9790b8665f6b87cac7e389ba5dbe6fecd5281078ce131bd2f4 generator: "fe-fleet/md-twin@1.0" --- # Brazil — AdTech & Commercial Privacy | Data Protection Monitor ### D7AdTech & Commercial Privacy6 sub-modules3 claimsAmber▾# One concrete enforcement precedent (Meta AI-training suspension) exists, but most adtech sub-areas lack dedicated Brazilian instruments identified in this pass. Primary framework LGPD general provisions (Arts. 7, 18, 20) plus ANPD enforcement practice; no dedicated adtech statute identified Supervisory authority [Agência Nacional de Proteção de Dados (ANPD)](https://www.gov.br/anpd/) Traffic-light rationale — Amber One concrete enforcement precedent (Meta AI-training suspension) exists, but most adtech sub-areas lack dedicated Brazilian instruments identified in this pass. #### Sub-modules (6) #### Cookies And TrackersAmber ANPD has published a Guide on Cookies and Data Protection referenced in the EU's adequacy assessment, but this is soft-law guidance rather than a binding ePrivacy-style cookie consent statute. Claims (1): - ANPD has issued a Guide on Cookies and Data Protection, referenced as an official ANPD guidance document in the European Commission's Brazil adequacy assessment. #### Dark PatternsRed No Brazil-specific dark-pattern prohibition distinct from general LGPD transparency/consent principles was identified in this research pass. #### Opt Out SignalsRed No evidence was found of Brazil recognising standardized opt-out signals (e.g., Global Privacy Control) analogous to US state regimes. #### Clean Rooms And DcrRed No clean-room or data-collaboration-room-specific guidance was identified for Brazil in this research pass. #### Cross Context AdvertisingAmber ANPD ordered Meta to suspend processing of personal data for AI-model training under penalty of a daily fine of BRL50,000; the order was later suspended conditional on Meta's compliance with a monitored plan facilitating the right to object. Claims (2): - The ANPD ordered Meta to suspend the processing of personal data for AI training, under penalty of a daily fine of BRL 50,000. - The Meta suspension order was lifted conditional on compliance with a plan monitored by ANPD, including facilitating the exercise of the right to object. #### Direct MarketingRed No Brazil-specific direct-marketing suppression/consent regime distinct from general LGPD consent and objection rights was identified in this research pass. Category narrative 80 words Commercial/adtech-specific DP rules in Brazil remain comparatively underdeveloped relative to cookie/consent regimes seen in the EU or certain US states. The clearest enforcement data point is ANPD's order suspending Meta's processing of personal data for AI-model training (subject to a daily fine), conditioned on facilitating the right to object. ANPD has referenced a Guide on Cookies and Data Protection, but dark-pattern-specific prohibitions, opt-out signal recognition (e.g., GPC), clean-room/data-collaboration rules, and direct-marketing-specific suppression regimes were not located in this research pass. No new data since the standing brief. 1 periodic run re-emitted it unchanged. Evidence 3 Sources and claims (3) - Probable[EUR-Lex](https://eur-lex.europa.eu/eli/dec_impl/2026/179/oj/eng) — ANPD has issued a Guide on Cookies and Data Protection, referenced as an official ANPD guidance document in the European Commission's Brazil adequacy assessment.observed 2026-08-03 - Confirmed[IAPP](https://iapp.org/news/a/lessons-from-brazilian-dpa-sanctions-to-date) — The ANPD ordered Meta to suspend the processing of personal data for AI training, under penalty of a daily fine of BRL 50,000.observed 2026-08-03 - Confirmed[IAPP](https://iapp.org/news/a/lessons-from-brazilian-dpa-sanctions-to-date) — The Meta suspension order was lifted conditional on compliance with a plan monitored by ANPD, including facilitating the exercise of the right to object.observed 2026-08-03