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Telecoms/ePrivacy and employment ADM are well evidenced; financial, health, credit, education and insurance sub-modules carry material gaps requiring escalation.
Primary frameworkPECR 2003 (as amended by DUAA 2025); UK GDPR sectoral guidance
Supervisory authorityInformation Commissioner's Office (ICO)
Traffic-light rationale — AmberTelecoms/ePrivacy and employment ADM are well evidenced; financial, health, credit, education and insurance sub-modules carry material gaps requiring escalation.
Sub-modules (7)
Category narrative188 words
Sources and claims (5)
- ConfirmedInformation Commissioner's Office — The ICO fined KRA Consultancy Ltd £300,000 for sending over 5.5 million unsolicited direct marketing and fake bailiff texts in breach of regulations 22 and 23 of PECR, generating over 60,000 complaints to the 7726 spam-reporting service.observed
- ConfirmedInformation Commissioner's Office — The DUAA inserts a new schedule into PECR setting out exceptions from the prohibition on storing or accessing information on a subscriber's or user's terminal equipment (the cookie rules).observed
- ConfirmedInformation Commissioner's Office — UK GDPR Article 22A defines automated decision-making (ADM) as a decision based solely on automated processing with no meaningful human involvement that has a legal or similarly significant effect on a person.observed
- ConfirmedInformation Commissioner's Office — The ICO wrote to 16 organisations likely using ADM in hiring, securing commitments to improve transparency, bias monitoring and human-review safeguards following a March 2026 compliance report.observed
- ConfirmedInformation Commissioner's Office — The ICO publishes dedicated FAQs applying the Children's code (Age Appropriate Design Code) to schools and education technology providers.observed